Crisis management: BP oil spill
1. Crisis management
An example would be the BP oil spill of a few years ago.
2. Trust
The banking crisis of 2008 would be an example of an issue of trust.
3. Ethical
The pharmaceutical companies and their drug charges could be an example.
4. A new Product launch
Any of the Apple new products launches for example.
Your assignment is to write a 6-8 page paper double spaced that addresses one of the above areas in a real or hypothetical company and or product. There are 5 questions on page 45 of the text that will provide you with some stimulus to start you thinking about your paper. Use that information as well as the following to guide the development of your plan.
Your paper is to contain the following elements:
- Overview
- Goals
- Strategies
- Target audiences
- Target media
- Recommendations
Additional information:
Make sure that all six of the above topics are sufficiently covered in your paper. Write at least one example of a press release produced and included as part of your paper. Your paper can be more than 6 pages long but not more than 8 pages.
