E-commerce 101 Assignment
Assignment Purposes:
1. Evaluate the characteristics of e-commerce.
2. Demonstrate effective use of technology for communication.
3. Evaluate the effectiveness of an e-commerce Web site.
4. Explain the security and threats in the e-commerce environment.
5. Analyze basic concepts of consumer behavior and purchasing decisions.
6. To apply critical thinking by the students.
Assignment Workload:
0 This assignment is an individual assignment.
0 The word count for this assignment must be between 2000 to 3000 words.
Assignment Objectives & Requirements:
1. To create a new E-commerce business, which is located in the Kingdom of Saudi Arabia, which include the followings:
a. Introduction about your business.
b. Product and type of services.
c. Business statement.
d. Business vision.
e. Business objective.
2. To explain your business E-commerce processes.
3. To apply a SWOT analysis to your business.
4. Building the E-commerce website.
a. How it will look likes in terms of design and format (draft).
5. Student is required to explain its E-commerce system functionality, such as:
a. The product menu will show all the product we have in stoke.
b. The contact button will have all the company contact details, social media links Facebook, Instagram, etc.
6. System design (Picture attachment).
7. Determine the suitable software and hardware needed with an explanation on why it’s needed.
a. What type of functionality needed in your website, such as CRM?
E-commerce 101 Assignment
Assignment Purposes:
1. Evaluate the characteristics of e-commerce.
2. Demonstrate effective use of technology for communication.
3. Evaluate the effectiveness of an e-commerce Web site.
4. Explain the security and threats in the e-commerce environment.
5. Analyze basic concepts of consumer behavior and purchasing decisions.
6. To apply critical thinking by the students.
Assignment Workload:
?
?
This assignment is an individual assignment.
The word count for this assignment must be between 2000 to 3000 words.
Assignment Objectives & Requirements:
1. To create a new E-commerce business, which is located in the Kingdom of Saudi Arabia, which include the followings:
a. Introduction about your business.
b. Product and type of services.
c. Business statement.
d. Business vision.
e. Business objective.
2. To explain your business E-commerce processes.
3. To apply a SWOT analysis to your business.
4. Building the E-commerce website.
a. How it will look likes in terms of design and format (draft).
5. Student is required to explain its E-commerce system functionality, such as:
a. The product menu will show all the product we have in stoke.
b. The contact button will have all the company contact details, social media links Facebook, Instagram, etc.
6. System design (Picture attachment).
7. Determine the suitable software and hardware needed with an explanation on why it’s needed.
a. What type of functionality needed in your website, such as CRM?
b. What type of hardware needed? Do you need a server or it will be in the cloud?
8. Identifying security issues as well as how to avoid it.
a. What type of security? To whom or to what?
b. Potential threats to your website?
c. Recommendation.
9. Categorize marketing and advertising strategy and method.
a. Demographic.
b. Marketing method.
c. Social media.
d. Local marketing.
e. Multichannel marketing.
10. Describe what are the ethics and laws within your E-commerce Website.
11. Conclude your report.
Assignment Submission:
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There will be three submissions for this assignment as the following:
Submission Week
First Submission
Second
Submission
Third Submission
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Due Date
Week 6
Week 10
Point covered
1,2,3 & 4
5,6,7 & 8
Marks
4
4
Week 13
All
7
The submission method will be through blackboard.
Assignment regulation:
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All students are encouraged to use their own word.
Student must apply Harvard Referencing Style within their reports.
Student is allowed to cite 10% from the word limit (2000 word limit means 200 words can be cited).
A mark of zero will be given for any submission that includes copying from other resource without referencing it.
Criterion
Understanding of
the task
The ability to:
Select an ecommerce business
field.
Describe
information
environment
7: 85%-100%
Selects an
interesting and
approachable Ecommerce business
field.
Confidently
contextualises the
operating
environment
Authoritatively
discusses the ecommerce business
field in the context
of E-commerce
principles.
Use of literature /
evidence of reading
The ability to:
research the topic
draw on an
appropriate range
of authoritative
sources
Analyse / critique
information
environment
through application
of literature
Evidence of wide
reading, drawing on
an impressive range
of sources.
Demonstrates
critical appraisal of
literature through
consistently
relevant, current
and authoritative
materials
Information is
synthesised and
applied in a
seamless manner to
provide insightful
analysis and critical
commentary on
information
environment
6: 75%-84%
Selects an
interesting Ecommerce business
field but might not
have much
externally available
information to
analyze
Provides sufficient
contextualisation of
operating
environment
Discusses the Ecommerce business
field in the context
of E-commerce
principles.
Evidence of
independent
research.
Appraisal of the
literature gained
from a variety of
authoritative and
relevant sources.
Information
synthesised and
provides some
analysis and critical
commentary about
information
environment
5: 65%-74%
Selects an ecommerce business
Contextualises the
operating
environment
Only briefly
discusses the ecommerce business
field in the context
of E-commerce
principles.
4: 50%-64%
Selects an ecommerce business
Very descriptive
overview of
information
environment
without any
insightful
commentary
Refer / Fail: 0%-49%
Does not select an
appropriate e-commerce
business.
Does not describe the
information environment
sufficiently
Does not provide analysis
or commentary of any
kind
Draws primarily on
recommended
readings, with
limited independent
research.
Limited analysis and
critical discussion
No independent
research, relying on
recommended
readings.
Literature is
presented
uncritically, in a
purely descriptive
way.
No evidence of literature
being consulted, or
irrelevant to the topic.
