Select a business or part of a business that you are familiar with that exists today – do not select a company with diverse business areas
100 words: Business Background + data (1)
100-200 words: Customer Target/Needs + quantification (2)
100 words: Current and Desired Position – Core Value Proposition (3)
Optional tabulations: Current and Desired Marketing P’s, KSF’s–100 words (4)
Business Audit using: Strategy Canvas OR Business System OR Value Chain OR Activity System Map – Diagrams/Tabulations (5)
Optional tabulations: Resource & Capability audit; Strength/Weakness vs. Strategic Importance – 100 words (6)
With the operating model described you have 500 words to audit – find improvement opportunities (7)
300 words: Management Agenda to enhance position + quantification (8)
200 words: Business Linkages internally and to the ecosystem considered (9)
Total 1600 words / maximum 15 pages
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