Develop a well supported 12-month London-based promotional campaign for Cadbury . The SP campaign needs to run between July 1st 2017 and June 30th 2018 with a fresh budget of £2,000,000 maximum.
The report should consist of one section + appendices + references, as follows:
Section 1:
• Develop a well supported 12-month London-based promotional campaign. The SP campaign needs to run between July 1st 2017 and June 30th 2018 with a fresh budget of £2,000,000 maximum.
• Your SP Plan should include the following sections:
o Section 1.1 Objectives of the sales promotional campaign
o Section 1.2 Customers to be targeted (B2C, B2B or B2C+B2B)
o Section 1.3 A series of consumer-oriented sales promotions (PLEASE MAKE NEW PROMOTIONAL METHODS THAT ARE NOT ONLINE )
o Section 1.4 Outline of trade-oriented promotions (if applicable)
o Section 1.5 Communication considerations (Integrated Marketing Communication dimensions)
o Section 1.6 Budgetary considerations
o Section 1.7 Scheduling considerations
o Section 1.8 Logistical and legal considerations (as applicable)
• The dimensions above must harmonise well with the advertising in CW1
Appendices (as appropriate)
References (Harvard referencing style)
CW2 formatting requirements:
? Times New Roman or Arial font, size 12
? No double spacing
? Professionally presented and well bound
? Avoid repetition
? Sound grammar and spelling
? Clearly identified and well-linked Appendices
? Citations: use Harvard Referencing
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