Order Description
Select an industry where dynamic innovation is taking place. Use appropriate research and international examples to explain how the external environment has influenced innovation (positively or negatively) in this industry, highlighting where successful companies have better understood the opportunities and constraints of the marketplace.
Type: Essay
Academic Level: Year 3
Reference Style: Havard
Wechat Name: Dracula_G
Purpose of the Assessment
The purpose of the assignment is to assess the student’s ability to identify key strategic issues facing industry’s globally and the implications this has to industry development.
It will test the student’s understanding of theory within the subject and their ability to apply it to what is happening in their chosen industries today. This provides students with the skills to review industry landscapes at both local and international levels.
Assessment Task
This assignment needs to be presented in an essay format. The word count is 2500 words. Please submit a document using Verdana, 11pt font with 1.5 line spacing. Please include a title page including the full essay title, your name and student number.
Advice #1: Please do not be tempted to only discuss your industry in your home country. It is important to draw comparisons from various countries in order to give a balanced answer that considers the issues at a global level.
Advice #2: The essence of this assignment is to give you skills in analysing key issues facing industry’s at a global level today. While you may include company level examples you need to focus on the dynamics of the industry as a whole.
Advice #3: Note the key words in the title- Innovation, external environment and influence. Consider what is happening externally to the industry to drive innovation and the extent to which this is changing the dynamics of that industry, positively or negatively. Analyse your findings.
Please ensure you write the full title of the assignment as given above at the start of your assignment. This will help you to focus on the key areas you need to address. Use the module materials to provide you with relevant theory and academic concepts to support your discussion.
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