Order Description
1. Write a market-oriented mission statement for ASICS and explain your answer.
2. What macroenvironmental factors have motivated ASICS’ strategic plan for 2016-2020? (Use PESTEL to structure your analysis and identify the key macroenvironmental factors that have affected ASICS’ microenvironment).
3. What microenvironmental factors have motivated ASICS’ strategic plan for 2016-2020? And How?
4. What is ASICS’ current business portfolio and how has it evolved since its creation?
5. Conduct a SWOT analysis to summarize your findings.
