Order Description
1) Illustrated strategic report (2000 words)
Burberry leading British luxury brand has been enjoying a continued year over year growth. However, changes need to be made for Burberry to reach higher industry growth standards and not to lose its market position. As a newly appointed CEO of Burberry you are asked to:
• Choose One Country and One Product Line (e.g., Prorsum Bags, Signature Bags, etc)
• Present a situation analysis of Burberry in the chosen country.
• Building on the situation analysis present an integrated marketing communications campaign for the chosen product line in the chosen country.
Make use of appropriate academic models/frameworks and take into consideration current trends in the fashion industry.
You are expected to use appropriate literature, secondary data and business intelligence to support your arguments. All images should be directly relevant to your text. Conclusions and recommendations to be included within the 2000 word count. Abstract, Appendices, Bibliography and Table of Contents do not contribute to the final word count.
