As the world moves towards a more competitive and creative sphere, companies are constantly striving to get an edge in order to remain relevant and at the forefront of their respective industries. To that end, they are continually looking to exploit new emerging trends that have a real impact not only on their performance but a wider scope of stakeholders.
Therefore, as a newly appointed head of innovation (see table- of one of the top 5 companies in 2016), you have been tasked to provide a comprehensive 3500-4000-word report and a 5-10min video, that provides an analysis of how one of the leading firms listed below would attain sustained growth, whilst planning creatively to exploit new emerging trends for the future. This requires a deep understanding of the industry, mega trends and other external variables.
Furthermore, you would be required to rationalise current industry dynamics, current product portfolio as well as a situational analysis before you can offer suggestions on how to innovate for the future. As evidenced in the table- there has been a shift towards digitalisation to win. Is this the case? If so, why? how? has this been achieved and does it offer a new dynamic approach.
Dramatic Changes in Market Cap
2006
1. Exxon Mobil
2. GE
3. Microsoft
4. Citigroup
5. Gazprom 2011
1. Exxon Mobil
2. Petro China
3. Apple
4. ICBC
5. Petrobras 2016
1. Apple
2. Alphabet
3. Microsoft
4. Amazon
5. Berkshire Hathaway
