You are an International Business Development Manager of a large multinational corporation. You
are to pursue global market extension of an existing product/service into a new international market for
this company. Choose your own company and develop a market entry strategy on behalf of this
company.
You are required to
? develop a 2000-word international marketing report
? submit an individual PDF report to turnitin.
? Provide a minimum of 6 credible sources including journal articles, books and supporting
industry/professional references. References from lecture and tutorial slides not considered
credible references.
