Order Description
1) Select a local (NEW ZEALAND) company or an international company. Include a brief introduction of the company that you’ve chosen.
2) Using the concepts and theories covered in weeks 1-3 (e.g., BCG matrix, SWOT, STP, and 4Ps), analyse the company’s current strategic directions. Use graphs, illustrations, and/or tables if needed. Present concrete information with quantitative data for all points that can be described in numbers and stats. Avoid vague language (e.g., “This company has been successful ~~” (X)?“This company is the leading company in the US with a market share of 44.1 percent in 2016.” (O))
3) Identify two to three recent (i.e., within the past 1-3 years) important events that could negatively influence the company’s business. An event here should be an “external” change in a local or an international business environment. For example, you can discuss a recent trade agreement and its influence on business of the firm that you’ve chosen. You can identify a new legislation or policy and its influence on business. Or you can discuss recent political conflicts, natural disasters, or new social movements that can change a strategic direction of the company that you’ve chosen.
Address what changes these events could create in the relevant business environment. Further, you are expected to describe how negative these events are or could be to the current business of the firm. While reporting the events, make sure you explain why you are focusing on the specific events, why they are considered important, and what future outcomes are expected to happen to the company that you are analysing. Use the concepts and theories covered in weeks 4-7 (e.g., PESTLE, 5Cs). Again, present concrete information all the time. Use quantitative data for all points that can be described in numbers.
