Select company that operating in Malaysia 2. Assignment Question : As a strategy consultant you have been invited by the board of directors of a company based, within a well defined industry sector, to advise them on the possibility of changing the strategy of their company. In particular they are keen to redesign their strategy along the lines of the much publicized blue ocean strategy and also consider the possibility of developing a global strategy.
Required: Task 1
Carry out a full analysis of the industry or sector in which the company is currently operating. Drawing on relevant models and using appropriate company data, critically appraise its current strategy. (1500 words)
Task 2 Critically discuss the ways in which the company could shift its strategy from “red ocean” to “blue ocean”. (2000 words) Task 3
Identify and discuss the key implementation challenges. (500 words) Marking Scheme
• The assignment assessment criteria and mark allocation are as follows :
Task 1 • Application of tools (PESTEL, five forces, strategic mapping) to analyze competitive data. 40% Task 2 • Application of relevant models and key conclusions. 50% Task 3 • Implementation Challenges. 10%
