Order Description
Develop a ‘real life’ digital marketing plan for an organisation. Imagine you are a digital marketing consultant for this organisation. Each student will choose an organisation and develop a plan for it, engaging concepts and strategies explored in the subject. The idea here is to critically analyse the current digital marketing approach of the organisation in relation to the marketing environment it operates in, and identify strategies you think would improve its performance, supporting this with digital marketing concepts from the course and current literature in the field
