Company:BAYER
1.Compare and contrast company’s cultural environment and assess culture risk and determine whether the MNE is leveraging international culture to its advantage.
2.5.Then study Chap 5. Take a largest division of this MNE. Which of their country operations offers a COMPARATIVE ADVANTAGE, which when combined with their COMPETITIVE ADVANTAGE allows them to attain a clear COMPETITIVE EDGE in the market place?(2-3 pages)
3.7.Does this MNE have any presence in Emerging market? (See Chap 8 as reference) Evaluate this MNE and establish whether are they enjoying specific benefits from multinational and/or regional Integration treaties (NAFTA, ASEAN, APEC etc) (1-2 pages)
