Order Description
Write an essay based on the following;
• An Executive Summary to include a concept statement, a value statement and an illustration of the proposed offering and depict value from customer’s perspective.
• An industry and business sector analysis outlining the stage of the industry life cycle, the challenges currently facing the industry, the attractiveness of the industry (should include a PEST Analysis)
• Give an outline of the PROBLEM from the customer’s perspective;- provide relevant pain statement(s) from primary and secondary research.
• Market Analysis (to include both secondary and primary research outlining profile of target market, market potential and other market segments, where the idea fits in the market).
• Competitor Analysis
• SWOT Analysis and Risk Assessment
• Marketing Plan providing detail of strategies and tactics to be used
• Growth and Expansion Plan
• Details of the New Venture Team
• Financial Plan and Operations Plan
• Spell out the opportunity:- sum up the key factors creating the opportunity for the idea?
Continuous Assessment Part B
