In 3-5 pages, describe multiple strategies that could help a hypothetical pharmaceutical company maintain market share when a competing pharmaceutical company is launching a product that will challenge one of their very profitable medications.
Keeping market share can be as important as gaining market share, so it is essential for marketers to develop strategies to help maintain market share.
SHOW LESS By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
Competency
2: Analyze market research in the health care environment to develop a marketing plan that is in line with a strategic plan. Explain market data types utilized in the marketing of a health care organization. Explain market data sources utilized in the marketing of a health care organization. Competency 3: Analyze competitive forces in the market place in determining strategy. Identify strategies designed to maintain market share for a health care organization.lmagine a competing pharmaceutical company is launching a product that will challenge one of your very profitable medications. In a 3-5-page assessment, describe 3-5 strategies that would help to maintain market share. Explain the pros and cons of each strategy and analyze marketing data types and sources utilized in the strategic-planning and decision-making process.
