Create a table that compares and contrasts Web sites from four hospitals you select.
People often use hospital Web sites to gather information about the facility: therefore, it is very important that hospitals implement well-designed Web sites to market services to the public. Hospital marketing professionals should work with a Web-design team to ensure that information is easy to locate on their site.
SHOW LESS By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
Competency 1: Assess the patient perspective of quality and services. Describe the appearance of accessible information on a hospital Web site. Describe the functionality of accessible information on a hospital Web site. Describe the usability of a hospital website. Competency 2: Analyze market research in the health care environment to develop a marketing plan that is in line with a strategic plan. Describe the visual characteristics of information to physicians on a hospital Web site from a marketing perspective. Describe the visual characteristics of information to patients on a hospital Web site from a marketing perspective. Competency 4: Analyze common internal sources of quantitative information utilized in strategic decision making. Identify sources of information attempted to find but could not locate on a hospital Web site Assessment Instructions Create a table that compares and contrasts Web sites from four hospitals you select. Compare and contrast the hospitals in a table format using the following list of elements:
