In 3-5 pages, write an explanation of the process of bringing a product or service to market and of the most important steps in developing the product or service.
In the health care field, the new product development process is an evolving platform where errors will be made, designs will get trashed, and losses will be recorded. Having a marketing team working collaboratively utilizing established processes can facilitate the successful launch of goods or services.
SHOW LESS By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
Competency 2: Analyze market research in the health care environment to develop a marketing plan that is in line with a strategic plan. Explain the marketing definition of a product or service. Describe the process of idea generation. Describe the process of product design. Describe the process of detail engineering. Competency 3: Analyze competitive forces in the market place in determining strategy. Describe the process of market research. Explain the process of marketing analysis. Competency 4: Analyze common internal sources of quantitative information utilized in strategic decision making. Analyze the internal sources of quantitative information utilized by health care companies in generating and commercializing new products. Analyze the internal sources of qualitative information utilized by health care companies in generating and commercializing new products.
