Experiment #2: Mood Congruence: The Case of Cake & Carrots
• For this experiment: a. keep a food journal for one day (three meals) listing your mood before you eat and what exactly you ate. b. remember what your dominant mood for the day was (i.e., good mood or bad mood) c. read “Mood Self Verification Relates to the Selection and Intake Frequency of Comfort Foods in “course articles” in blackboard
Answer the following questions in your write-up (specific instructions for formatting are included previously in this chapter): 1. Describe exactly what you did for the experiment. 2. What were the results? 3. How would the article you read explain the results you found? 4. How does this apply to Consumer Behavior?
