Does online retail mean the end of physical stores in the luxury fashion industry or can a luxury brand not exist without a physical store : A case study of the British luxury brand BURBERRY
A critical review on Fashion Luxury brand revolution, how the brands are moving from physical to digital, how the brand Burberry has become a no.1 digital leader in the luxury industry.
Luxury consumers buying motivation online and offline. (with theory)
Generation and technology, The Millenials and the future of luxury brands
