Management
Read Case 1-U.S. Airline Industry in Strategic Management by Hill, Schilling, and Jones on pages C-17 -C-18. Answer the questions below:
1. Complete a Porter’s Five Forces Analysis of the U.S. airline industry identifying the strength of each of the forces in the industry (explain why you evaluated each of the forces in the way that you did) to determine the causes of low profitability in the industry.
2. Identify any strategic groups within the industry, and describe the characteristics of each of the strategic groups. How do each of these groups compete?
3. Comment on why the economic performance of the industry (revenues and profits) is cyclical.
4. Based on your analysis, what strategies should an airline in industry adopt to improve its chances of consistent profitability?
Post your analysis and responses to all of the above points as you initial post.
