Description
1. How to growth? (around 300 words)
a. “Better off”: Does the presence of the corporation in a given maket improve the
total competitive advantage of business units over and above what they could
achieve on their own?
b. Conclusion How to growth: vertical integration (which stage in the supply chain) or
horizontal diversification (which maket)
2. How to expand scope? (around 800 words)
a. Build Gntemal growth): Are you’ internal resou’ces relevant? (Pro & Oon)
b. Borrow (contract/license): Are the tageted resou’ces tradable? (Pro & Oon)
c. Borrow (alliance): How close do you need to be with you’ resou’ce patner? (Pro
Oon)
d. Buy (M8.A): Can you integrate the taget firm? (Pro & Oon)
e. Conclusion: how to expand: Build, Borrow or Buy?
