Measuring whether Japanese have negative attitudes towards agricultural products from Fukushima by using Implicit Association Test (lAT)-
Paper details:
would like to examine Japanese stereotype of Fukushima which may underlie a kind of purchase avoidance behavior towards agricultural products from
Fukushima – So, the Implicit Association Test (lAT) would be a good method to achieve this goal-
If Japanese still have a negative stereotype of Fukushima, at which level such a stereotype is about, general concept of “Fukushima” or specific products
from Fukushima (such as agricultural products)? Furthermore, how is knowledge of radiation related to it? measure whether Japanese have negative attitudes towards agricultural products from Fukushima by using lAT.
