Mersey Cruises, a local cruise line that organises cruises in the British Isles and North West Europe, has been experiencing a drop in bookings over the last
few months- Its CEO has requested urgently for a preliminary customer satisfaction survey to be designed in order to collect and analyse both quantitative
and qualitative data that will be used in order to assess the current situation
In your report you should:
Provide an overview, as an introduction, of the key steps required for planning and implementing a customer satisfaction survey for Mersey Cruises- [El
Discuss and analyse the key differences between quantitative and qualitative research- [El Design a self-administered questionnaire that will make the
collection of both quantitative and qualitative data possible- Provide guidance to the CEO, as a conclusion, on how the survey should be carried out in
order to collect and analyse reliable data
