• This week you will be completing all remaining sections of Strategic Marketing Plan. This plan is to be based on your New Shoes Simulation company. Ensure that you include all feedback from the previous sections as well. Add the following sections to your existing plan:
Section III: Your NEW proposed Marketing Mix for your New Shoes company
• NEW Proposed Marketing Mix (Product, Price, Place, Promotion)
o This should be based on the decisions that you have made throughout the New Shoes simulation.
o Provide a description and explain the situation based on the New Shoes simulation
Section IV:
• Marketing Action Programs
• Controls
• Conclusion
• Executive Summary (belongs at the beginning and summarizes the entire plan)
