Assignment brief
Qualification Edexcel BTEC Level 7 Diploma in Strategic Management and Leadership
Unit Code,Number and Title R/602/2064 – Unit 6: Creative and Innovative Management
Credit Value 10
Start date 12/October/2016
End date 2/November/2016
Assessor name
Assignment Due Date
Assignment title
Innovative Management Processes, Influencing Change and Overcoming Barriers
This unit provides the learner with the understanding to recognise the value to organisations of creative and innovative management ideas and the skills to implement this understanding.
Scenario
The need to innovate is propelled by the demands of increasingly competitive markets and the need for organisations to improve their competitive advantage in these markets. In response, companies can reduce costs, improve quality, increase productivity or effect innovation.
You are a senior project manager in any one of the global organization mentioned in the brackets [Procter and Gamble, Unilever, or Nestle] that specializes in Fast moving consumer goods [FMCG]. The company produces a range of products from detergents to chocolates. Your research and development department has recently developed a ‘Fat Free, Sugar free Sweet Chocolate’. In a meeting you have briefed the CEO about the new business opportunity. He has asked you to prepare and submit a report with all the executions required with deadlines, for his consideration and approval.
In your report include the following: Give brief information about any one of the above mentioned company in the bracket. (Max. 1 page)
Note: Those candidates who want to discuss their own company and innovative product can do so. Do give a profile of your company and innovative product.
Task 1
Understand the importance of creative and innovative management in organizations
1.1. Evaluate current creative and innovative management processes in an organisation
1.2. Explain how to lead others to positively embrace innovation and change
Task 2
Be able to support creative and innovative management processes for an organization
2.1. Assess the influence of vision and mission on generation of creative and innovative management processes in an organisation
2.2. Use analytical tools to identify potential creative and innovative management ideas
2.3. Assess risks and benefits of creative and innovative management ideas
2.4. Use change models to support the implementation of creative and innovative management ideas
Task 3
Be able to influence others to effect change in an organization
3.1. Produce an appropriate rationale to persuade stakeholders of an organisation of the benefits of a creative and innovative management idea
3.2. Communicate a creative and innovative management idea to stakeholders of an organisation
3.3. Establish key goals and priorities for implementation of a creative and innovative management idea using feedback from stakeholders
Task 4
Be able to plan to overcome barriers to implementation of creative and innovative management ideas in an organization
4.1. Assess the barriers to the implementation of a creative and innovative management idea in an organisation
4.2. Plan a strategy to overcome identified barriers to the implementation of a creative and innovative management idea in an organisation
4.3. Explain how a strategy plan for overcoming barriers will ensure innovative change is achieved
4.4. Communicate a strategy plan for overcoming barriers to relevant stakeholders in an organisation
Grading
To gain a PASS grade, a student must satisfactorily cover the following topics according to the Learning Outcomes mentioned above:
LO 1.1 / 1.2: Understand the importance of creative and innovative management in organisations
Organisational processes: processes for the evaluation, selection and development of ideas; ideas – value chain, inside/outside, cross-pollination, selection, development, diffusion; role of incubation; need to be systematic
Leading the case for innovation: leadership styles and behaviours – strengths, adopting appropriate style for different circumstances; theory and practice of influencing and motivating others – methods of rewarding staff for appropriate
behaviours, effecting change management, strengths and weaknesses; relationship between transformational and transactional change; decisionmaking processes and style; key stakeholders in organisations – their perceptions and motivational influences and how to influence them; different methods of communication – strengths and weaknesses in different circumstances
LO 2.1 / 2.2 / 2.3 / 2.4: Be able to support creative and innovative management processes for an organisation
Vision and mission: influence of vision and mission; indicators of organizational performance; influence of an organisational strategic plan and business plan on innovation; methods; concept that policies and procedures are supported by a culture that reinforces consistently what the organisation is about
Tools for creative and innovative solutions: theory and application of lateral thinking, visioning and problem-solving techniques; theory and use of analytical tools – SWOT (strengths, weaknesses, opportunities, threats), PESTLE (political, economic, social, technological, legal, environmental) analysis; cost-benefit analysis; decision-making processes and styles
Risks: risk analysis, risk management techniques Change models: eg IDEAL model (initiating, diagnosing, establishing, acting and learning)
LO 3.1 / 3.2 / 3.3: Be able to influence others to effect change in an organisation
Benefits and limitations of innovation: benefits – first to market, premium prices, large market share, increased shareholder return, increased employee motivation and morale, improved systems and processes; limitations – risk, investment needed, continual change; expertise in organisation, technological know-how; strategy – strengths and weaknesses
LO 4.1 / 4.2 / 4.3 / 4.4: Be able to plan to overcome barriers to implementation of creative and innovative management ideas in an organisation
Obstacles and barriers to innovation: political, bureaucratic and resource barriers, techniques for addressing them; analysis of trends; conflict resolution; culture; attitudes; the politics of working relationships; theory and practice of reward management; techniques and their applications in managing expectations; theory and application of the change/performance curve; strategy – identifying obstacles and barriers in innovation strategies
Communication strategy: identifying potential barriers and ensuring strategies for each; differentiated strategy for stakeholders; developing self-awareness of own organisational culture
Guidelines for the Assignment:
? Use standard Arial font size 11.
? Use 1.5-line spacing.
? Have a 2.5-centimeter margin on the left hand side of the page and a 2-centimeter margin on the right hand side.
? Include page number on the all the pages of the assignment.
? Headings: use 16-point Arial Bold for first level headings, and 14-point Arial Bold for second level headings. If a third level heading is required, use 12-point Arial Bold.
? Attach a completed Statement and Confirmation of Own Work to the front of the paper copy of your assignment.
? The first page of your assignment should be a title page, which should also state your Name, Edexcel BTEC ID number and the Name of the Centre where you are studying.
? The first page should also contain footer with page number, candidate’s name, unit number, and submission date.
? Include a table of contents.
? Start each task on a new page and include the question at the top of the page.
? Ensure any diagrams, screen shots, PowerPoint slides, etc. fit correctly on the page and are referenced, for example, Fig. 1, Fig. 2, etc.
? Check spelling, grammar and punctuation.
? You should also ensure that you proofread your document, because the above checks do not always pick up every mistake.
? Use accurate Harvard referencing and include a bibliography.
? Ensure you are aware of the word limit for the assignment (2500-3500 word limit) and any regulations that apply if you exceed the word limit.
? Include the total word count at the end of the assignment.
? Mandatory submit to ‘Turnitin’ and in case the similarity percentage is more than 20% to revise till within the range of 20%.
Note:
All work must be submitted to LMS via soft copy; all assignments should be properly referenced.
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Essential resources
There are no essential resources required for this unit.
Indicative resource materials
Textbooks
Ashkenas R, Ulrich D, Jick T and Kerr S – The Boundaryless Organization (Jossey-Bass, 2002) ISBN 078795943X
Birkinshaw J and Hagström P — The Flexible Firm (Oxford University Press, 2001) ISBN 0199248559
Cairncross F – The Death of Distance (Harvard Business School Press, 2001) ISBN 157851438X
Christensen C – Innovation and the General Manager (McGraw-Hill, 2002) ISBN 0071183809
Christiansen J A – Competitive Innovation Management: Techniques to Improve Innovation Performance (Palgrave USA, 2003) ISBN 0312230257
Clegg B – Creativity and Innovation for Managers (Butterworth-Heinemann, 1999) ISBN 0750642556
Drucker P F – Innovation and Entrepreneurship (Butterworth-Heinemann, 2007) ISBN 0750685085
Financial Times – Mastering Global Business (Financial Times/Prentice Hall, 1998) ISBN 0273637061
David Ford D, Gadde L E, Håkansson H and Snehota I – Managing Business Relationships (John Wiley and Sons, 2003) ISBN 0470851252
Galbraith J R – Designing the Global Corporation (Jossey-Bass, 2000) ISBN 0787952753
Gupta A K and Westney E – Smart Globalization: Designing Global Strategies,
Journals
Academy of Management Journal (Academy of Management)
British Journal of Management (John Wiley and Sons)
California Management Review (University of California, Berkeley)
EuroMedia (Advanced Television Ltd)
European Management Journal (Elsevier)
Global Trade Review (Exporta Publishing and Events)
Harvard Business Review (Harvard Business Publishing)
Journal of Management Studies (John Wiley and Sons)
Management Today (Haymarket Business Media)
MIT Sloan Management Review (Massachusetts Institute of Technology)
Websites
www.asa.org.uk
www.bbc.co.uk
www.benchmarkingnetwork.com
www.bized.co.uk
www.britishcouncil.org.uk
www.business.com
www.findarticles.com
www.ft.com
www.i-l-m.com
www.newsint-archive.co.uk
www.ons.gov.uk
This brief has been verified as being fit for purpose
Assessor
Signature Date 2/November/2016
Internal verifier
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