1.2. Subject Background
Do you have any data on the size of the sme sector in japan…
According to Namankani Moxham, and Tickle (2016) SMEs lack the potential to utilize the social media platform to add value to their businesses. Thus, the owners of SME have the responsibility of acquiring strategic support and guidance on optimizing social networking in their operations SMEs in Japan contributes to the country’s enterprises in the entire sectors. Thus, it is critical for SMEs based in Japan to adopt innovative marketing strategies that would engage its customers to remain competitive and continue contributing national income of the country. SMEs account for 99.7% of Japan’s 4.2 million companies. They account for 60% and more than 50% of total employees and total value added (manufacturing industry), respectively.
The current business world tends to adopt evolving business models to sustain their operation in a highly competitive environment. There is the need for SMEs to engage their customers both locally and internationally through the social media (Prashantham & Dhanaraj, 2010). Organizations that use social media have the opportunity to share user-created content and generate online communities. Besides, they can actively interact with public institutions, customers and other entities to generate innovation through acquiring knowledge (Scuotto, Del Giudice & Carayannis, 2017).
1.3 Purpose of the Study
I got the feedback: Very descriptive…. Needs to be more analytical
The overall purpose of the study is to explore the effect of social media on the success of SMEs.
Specific purposes include
• Identifying how Japanese small and medium enterprises utilizes the social media in their marketing initiatives
• Determining how social media influence the ability of the SMEs in Japan identifies the ideal customer segment.
• Understanding the ways in which the social media has enabled SMEs to realize the needed growth in Japanese sectors.
I got the feedback …Too descriptive
1. critically evaluate how the use of social media marketing has affected the sales and growth of small and medium enterprises in Japan.
2. critically evaluate the insights that can be gained from social media on customer segmentation.
3. critically evaluate how evaluation and decision-making in small and medium-sized enterprises are carried out in social media.
4. critically evaluate the advantage and disadvantage that small business owners can employ in marketing their businesses through social media.
5. critically evaluate how social media marketing strategies can be employed and then used for the benefit of small and medium-sized enterprises (SMEs)
