Select a publicly traded corporation for which you would like to work or are currently working.
Research the corporation on its own Website, the public filings on the Securities and Exchange
Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases,
and any other sources you can find. The annual report will often provide insights that can help
address some of these questions.
Write an eight to ten (8-10) page paper in which you:
Determine the impact of the company’s mission, vision, and primary stakeholders on its overall
success.
1.
2. Analyze the five (5) forces of competition to determine how they impact the company.
Create a SWOT analysis for the company to determine its major strengths, weaknesses,
opportunities, and threats.
3.
Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths
and opportunities, and minimize its weaknesses and threats.
4.
Discuss the various levels and types of strategies the firm may use to maximize its
competitiveness and profitability.
5.
Outline a communications plan the company could use to make the strategies you recommend
above known to all stakeholders.
6.
Select two (2) corporate governance mechanisms used by this corporation and evaluate how
effective they are at controlling managerial actions.
7.
Evaluate the effectiveness of leadership within this corporation and make at least one (1)
recommendation for improvement.
8.
Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine
the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific
examples to support your response.
9.
Use at least five (5) quality references
