Choose whether or not you will be conducting non-participant observation in a social setting, or content analysis of a social artifact a. Social setting: this should be a public place such as a park, mall, restaurant, etc. b. Social artifact: this may be ads in a particular magazine; one television show, a time-block of commercials, etc. 2) For your inductive approach, you will simply choose a time and location/artifact for where you are going to conduct your observations
Review your notes for patterns in behavior, socio-demographic characteristics, etc. and how they corresponded with your expectations/hypothesis 12) Describe observations using ‘thick des?r?ption’ of the location (i.e. building you were in (what is the architecture like), des?r?ptions of people there (in terms of socio-demographic characteristics: age, race/ethnicity, gender, socio-economic status), sounds, smells, temperature, time of day and week, etc); 13) Analyze your observations in terms of how they supported/did not support your hypothesis. 14) What is a possible sociological/theoretical explanation for the trends you observed? This is best done by using peer reviewed sources (journal articles no more than five years old) to provide credibility to your analyses. Include at least one. 15) Discuss the differences between your inductive observations and your deductive observations. How did the way you were observing change? How did what you observed change? 16) Briefly describe your thoughts/feelings in the two steps. Did you prefer one approach to the other? Why/why not?
