Your areas to focus
5. Financial (300 words)
Principles:
– Balancing between short term and longer term strategic needs.
– Balancing between potential risks and potential rewards.
– Setting in place implications for an organization’s flexibility and resilience
Activities:
– Developing a financial plan: a document stating the funds needed over a certain period of time and sources and uses of these funds.
– Monitoring the cash flow: ‘how much’ and ‘when’ is critical.
– Developing the budget: to identify where and when money spent in a given period of time (a year).
– Commonly 4 types of budget: start up, operating, capital and project.
6. Synthesise your analysis to demonstrate how your case organization reflects their integration – how each interacts and what their impacts are on each other (250 words)
– Marketing
– Financial
