1. What is Salesforce.com?How would you describe this business?What value does Salesforce.com create for its customers? What is the annual revenue & net income of the company? How has this business grown organically & through acquisition? What is the future of this business?
2. Who is Marc Benioff? What is his background? How did Benioff become the CEO of Salesforce? Why is he considered a visionary CEO and social activist “ringleader?What is motivating him to be an activist? What are some examples of his activism? Why would Retired General Colin Powell, a Salesforce board member, advise Benioff that his persona may subject him & Salesforce to unwanted scrutiny? What does Benioff mean by his 1:1:1 model of philanthropy & corporate social responsibility?
3. What innovation is Salesforce.com bringing to the workplace? What is CRM? Discuss why the marketplace is so enamored by Salesforce.com pioneering CRM innovations? How are clients of Salesforce leveraging this innovation in the “connected” world? Provide some examples of client applications.
4. What does Salesforce mean to Indianapolis? What company did Salesforce acquire in Indy? Why was the Exact Target acquisition an important strategic decision for Salesforce? What workforce plans does Salesforce have for Indy? How many new employees are they hiring in Indy? What building does Salesforce now occupy in downtown Indy? What does the Salesforce presence in Indy have to say about the emerging tech sector in central Indiana?
5. What career opportunities does Salesforce provide college graduates? Go to Salesforce “careers” and identify two (2) positions you might be interested in pursuing? Describe the fit & match between your interests, motivators, & skills with these position descriptions. Why could this work be particularly satisfying for you?
