Paper details:
To use a range of different sources to analyze what motivational techniques/theories Starbucks is
implementing now to achieve a great performance and satisfaction of its employees. To examine how
motivational techniques/theories are helping Starbucks to maintain its popularity.
Chapter 12: Influencing and Communication
Chapter 14: Motivation
Theories(taken from the book chapters attached below):
Use from PDF FILE
Content Theories of Motivation: Human Needs
MasloWs Hierarchy of Needs
McClellands Acquired Needs Theory
Strategies for Motivating Organization Members
ManagerialCommunication
Theory X and Theory Y
Job Design- Flextime
Behaviour Modification
Monetary and Nonmonetary Incentives
Mandatory source: Certo, Samuel C.. and S. Trevis. Certo. Modern Management: Concepts and Skills.14th
Edition. Pearson. 2016.
+4 to 6 sources including Management book from which it is obligatory to take theoretical part
The outcome of the work should be: Paper: 11 pages in length. describing the applied theory and background
situation in the organization, analyzing the application of the theory, and reaching conclusions as to the
efficacy of the theory and its application.
Format APA
Structure of the term paper:
Introduction(short overview of Starbucks regarding motivation & communication+ short history of the
company(from other sources)
Theory(concepts from chapters 12 and 14) imply and analyze them with the information + recommendations
to the company and its future.
Conclusion
References (Sources of academic nature- proper sources (no newspapers. blogs, etc)