Paper details:
GBA 398 Integrated Perceptive Business
I Had to choose a company of the New York Stock Exchange. So I choose Walmart.
Instructions for Major Case Analysis
This paper should be 10-15 pages (not including the title page, reference pages, or addendum
pages).
Outline for MAJOR CASE ANALYSIS – choose a company that is on the NYSE (to ensure
you can identify a pre-existing business challenge and have the data for your case analysis). I choose
Walmart and Corruption in Mexico.
Title Page – separate page
Introduction
(sufficient background of the case/company; highlighting major points
of the case (key elements, financial, political, business acumen).
Address the key challenges of your company.
(Title each section).
Problem/challenge identified
Business analysis (financial, marketing, economic influence, industry, and
recommendations)
What business acumen did you select as the evaluating evidence for your
recommendation/ resolution?
Resolution
clearly stated base on business acumen using integrated business
principles.
Conclusion
(review of main points, supported by integrated business principles).
Reference Page
separate page
(minimum of 5+ credible sources – there should
be several for this paper).
More Instructions: Please be sure these are in the Case Study (Walmart in US Only)
Examine each of those areas of the case for evidence to use during your analysis, and consider the following
questions for each area:
Accounting – what are the economics of the alternatives? Think of impacts on revenues, costs, and
profitability.
Administrative Studies – assign a probability to each alternative you suggest and calculate an expected
value for each alternative. Which alternative has the highest expected value?
Economics – what is the state of the various global economies where you suggest alternatives (or the state
of the US economy)? What is the potential impact of the economy(ies) on the alternatives?
Finance – What impact will your suggestion have on the evaluation of the stock and the financial reporting
of the company? Can you calculate any discounted cash flows or revenues?
Legal – what are some of the legal and environmental concerns surrounding the options? Are there any
regulatory issues?
Management – what is the impact of your suggestion on the structure and staffing of the company?
Marketing -What would be your target markets? Develop a basic marketing strategy for the markets. – MIS
are there any systems that your company can use to help it manage the new effort(s) and better integrate?
As you craft your arguments, think of the functional areas for evidence to support your claims/arguments,
and ask yourself the following questions:
What claims am I making? This could take the form of the central theme of the case
think about the issue or issues faced by the company and whether or not they take the form of claims.
What evidence do I need to present to justify those claims?
Was it adequate to establish a causal link?
Did the evidence presented come from credible and reliable sources?
Was the source of the evidence an authority on the topic?
Was the evidence presented clearly expressed?
Did they provide enough evidence to adequately establish causality?
If so, explain. If not, what evidence needs to be presented that establishes causality? – Were there any
underlying assumptions that I missed?
What persuasive techniques can I use to get the reader to agree with me?
As you write your response, focus on the tips presented earlier on persuasive writing.
Major Case Analysis Powerpoint Presentation – Module 8
Instructions:
Major Case Analysis PowerPoint or Prezi Presentation is the follow-up to the major case
analysis. The Major Case Analysis PowerPoint should be a highlight of the outline and findings
of the major case analysis, demonstrating critical analysis of the case implementing integrated
business principles. The format must be in APA format with a recommended length of 8-10
slides, with
audio commentary included
There should be no more than 5 bullet points on each
slide, but students must use the “notes” feature to include their commentary of each slide.
Student must present the presentation and record using the “audio” feature as if they are
presenting in person.
The presentation should follow the outline the Major Case Analysis submitted in Module 8 and
contain the major topics that discuss the Major Case Analysis. It should also contain the critical-
thinking topics contained in this course: making claims, use of evidence, recognizing and
validating assumptions, causal claims, and being persuasive. Students are encouraged to use the
same company selected for the major case analys.
