Subiect: Marketing
Paper details:
Summative Assessment
For a new or improved product or service of your choice:
Outline Market Analysis – customers, competitors (use Mintel or other market report)
Segmentation, targeting and positioning
Your Recommended Marketing Mix (given your analysis above)
Product (include branding and packaging)
Pricing Strategy
Promotional Strategy including Digital Media
Channel or Distribution Strategy
Your work needs to show that you have accessed good quality information on your market and product
(e.g. Mintel) and that you have used the ideas about marketing from the module (e.g. from the lecture
materials and from the core text)
Chosen product: AQUA CARPATICA – still and natural sparkling water for health – sodium free. nitrate free
reflection assessment
Prepare one slide project (15-18 slides) and after that can you do 4 separate reflections : completer-finisher,
plant . team worker and coordinator (500 words each) from 4 different point of views according to Beblin
