SWOT ANAYLYSIS
Paper details:
Write (7) full pages that analyze the internal and external environments for Kleinfeld Bridal Salon located at
110 West 2oth Street, NY, NY 10011. Then make recommendations. This paper must be in essay form. Make
sure you use proper grammar and spell check. Use APA format. In addition to the (7) pages of content, please
add a cover page and a works cited page.
INTERNAL ANALYSIS
Your internal analysis must include factors within Kleinfeld Bridal that might be considered a strength or
weakness and could be leveraged to take advantage of opportunities or reduce threats.
Specifically, you must analyze the strengths and weaknesses of each of the functions found in the company
(i.e. Sales & Marketing, Finance & Accounting, Management (including HR), Research a Development,
Production, and Information Systems. You are to assess how well these functions are performing, providing
an in-depth discussion and analysis of resource levels and capabilities (how well these functions are using
the resources to achieve organizational objectives). Do not simply describe how the company units perform
their work.
EXTERNAL ANALYSIS:
Your external analysis must include factors outside of Kleinfeld Bridal that may pose opportunities or threats
to the organization. Specifically, you must analyze factors in the societal environment (demographics,
economic. socio-cultural, political-legal, and technology) as well as factors in the industry environment
(customers, competitors, and suppliers). Do not simply describe the external factors that you believe affect
your business. You are required to provide the reader a clear understanding of how the factors are related to
the creation of opportunities or threats for your organization.
ACTION STEPS/ RECOMMENDATIONS:
Once you have completed the SWOT analysis, the next step is to develop recommendations for the
organization which could be implemented to take advantage of the opportunities and reduce the threats.
Please be specific. Also, you must explain why you believe these actions would work and how you would go
about implementing these recommendations.
