DISCUSSION
Once you have read the assigned chapters for Week 3, answer the related discussion question below. Three posts are required for this week’s discussion. Your first post to should answer the assigned question and your next two posts (which are responses to other students’ or the instructor’s posts) should be done on two separate days. You should post on at least three separate days throughout the week (one initial post plus two responses = three total). Back up the posts with factual information from the textbook, research, work/life experiences, etc.
I am looking forward to some great discussions!
Discussion Grading Criteria:
Thoroughly answered all of the questions: 40 points possible
Quality response to at least two classmates and/or Instructor: 30 points possible
References to text and/or other sources: 10 points possible
Spelling/Grammar at the college level: 10 points possible
Posted on 3 separate days: 10 points possible Total: 100 points possible
Name and describe the three strategies available when determining the number of marketing intermediaries.
Week 3: Case Assignment
Appendix 1: Company Cases Company Case 7: Target: Where Store Brands Offer More Than Low Prices (Pages 531-532)
Read the Case Study entitled, Target: Where Store Brands Offer More Than Low Prices. Then, answer all four questions at the end of the case. Upload the answers in a Word Document via the link above by Sunday night.Please be sure to answer the questions completely and to back up your answers with facts from the textbook. Remember, it is quality that counts so be brief, thorough, and to the point. Also please number each of your answers. This is very important so that I understand which questions you are responding to.
Case Assignment Grading Criteria:
Thoroughly answered all of the questions: 60 points possible
References to course material: 20 points possible
Spelling/Grammar at the college level: 10 points possible
Quality and Length of answers: 10 points possible Total: 100 points
