Paper details:
Using the Steps in the Research Process, presented in Riggio (2013, p.20) as a guide, design an appropriate
research based study of Southwest based on the information provided. You are to include the following in
yourresponse:
Provide a brief overview of Southwest’s presenting issues (approximately one paragraph).
Clearly identify and label your single IV and single DV. Do not identify more than one IV and DV for the
purposes of the research study you will design.
Clearly state your study’s hypothesis (include the identified IV and DV in your hypothesis). Why is this the
question to be answered (i.e.. why is the issue you chose important)?
Clearly identify the research design you would use for your study. Why did you choose this method?
What type of data collection methods will you use? What advantages/disadvantages do the methods
present? Remember, justify why you chose the methods you did knowing the advantages and disadvantages.
How will you analyze the data you collected (be specific)?
Based on the study you designed, what outcomes/findings do you think you will find (think in terms of your
proposed hypothesis. IV and DV)?
Prepare your case design in 3-5 pages; use materials from the Netflix case to support your design. Papers
must be APA format and in .doc.
Southwest Purpose and Vision
https://www.youtube.com/watch?v=erMf88ISgLi
