Paper details:
In a comprehensive essay, explain how marketing strategy must be integrated with corporate level strategy for the business to achieve sustainable competitive advantage in the marketplace.
Your essay should incorporate concepts from this entire course yet be business-concise.
THIS POSTS HAS ANOTHER ONE POST BELOW:
Measures and Scales
Paper details:
Measures and Scales This week spend time discussing the similarities and differences between correlation and regression, and why one would use correlation instead of regression. Consider how often there are bivariate relationships and whether a bivariate relationship will be meaningful for your study as compared to a regression, which examines relationships differently. As a researcher, you will become familiar and comfortable with the measures and scales others in choose to measure data. Understanding study measurement methods can help clarify how you might employ these measurement instruments. In this Discussion, you will find an example of a test and a scale used in your discipline’s literature, analyze its use in the study, and analyze the relationships among these instruments, populations, and the concepts of reliability and validity. Use this article to analyze it’s Test & Scale: See Article Link below: https://ac.els-cdn.com/S187704281401996X/1-s2.0-S187704281401996X-main.pdf?_tid=d4b71292-1200-11e8-a715-00000aacb360&acdnat=1518665721_126f840fd4fa77c1f40c657c10a4c061
To prepare for this Discussion: Review Lesson 38, “Item Analysis Using Reliability Procedure” In Salkind and Green. Review in particular how to report psychometric properties, including correlation coefficients (pp. 345-347) Search the literature for an example of a test and an example of a scale. For each example, determine the typical population and the reliability and validity.
