This assignment has 3 posts:
1. Price Justification strategy
Generally, the personal research assignments, which are aligned with the chapters we are studying, and the Business Group Projects you are working on, will require you to do some personal research. Your personal research will be required to complete each written assignment, and will contribute to your group preparation for the presentations periodically due.
Your response to the outline below should be both thorough and substantive. While there is no particular word count requirement, your score will be determined by the amount of thought and research used in your response.
When research is required you must identify all sourced materials using either MLA or APA source formatting.
Assignment Requirements:
Price
How will your product be priced?
What are the current pricing trends?
What is your pricing strategy? Why did you select this strategy?
How does your price compare to your nearest competitor?
What will you do in response to a price change by your competitor?
2. Bitcoin will be the world’s ‘single currency’
Please bring discussion notes with you to class on Tuesday, March 27, 2018 just write notes. write half of the page. Twitter CEO: Bitcoin will be the world’s ‘single currency’ in 10 years https://www.theverge.com/2018/3/21/17147574/twitter-ceo-bitcoin-jack-dorsey-square-interview-currency-10-years Encryption communication co-founder of What’s App says is telling everyone to delete Facebook. http://www.breitbart.com/big-government/2018/03/21/zuckerbergs-fatal-error-not-leaving-everyone-hell-alone/ http://money.cnn.com/2018/03/21/technology/mark-zuckerberg-cambridge-analytica-response/index.html http://www.msnbc.com/ali-velshi/watch/zuckerberg-s-statement-on-cambridge-analytica-tiny-bit-better-than-nothing-1191489091991 3. Research to Understand an Opportunity INTEGRATIVE DESIGN PROCESS Due 03/21/18 Last altered 27 March 18 by D. Scott Your paper should consist of answers to each of the following five questions for each resource you have obtained. • How did you find the information? (Indicate the search terms you used) • What does the source tell you? This is your research – list the information you think is pertinent and helpful to your opportunity project in your own words - do not plagiarize. • How do you imagine using this information? • Are there factors that made you feel that this was a particularly good/ trustworthy source? What are these factors? Use the list of evaluation criteria provided here to help you guide you: http://www.philau.edu/library/Help/evaluate.html • Are there any things that made you uncomfortable about this particular source, and if so, how could you use it, follow up this info to make it more useful? Tip: You can use EasyBib, for which all students receive a free account, to organize your information. http://libguides.philau.edu/easybib Materials required • Computer with access to the internet and the Jefferson library databases • Optional: Easybib or other citation management software for collecting and storing bibliographic information relating to the resources you find Purpose or Goal The goalsof this activity are to 1) Find, summarize, and evaluate the credibility of different information sources and 2)Begin gatheringbackground informationabout the topic that your opportunity project will address. Rationale For many design challenges, you will have to research issues with which you are not very familiar.In today’s world, there is a huge diversity of information available from many different sources. On the one hand, the increased access to information makes research much easier than it was in the past. On the other, it can be difficult to navigate the vast information resources available. In this activity, you will practice accessing resources from multiple sources and reflect on the strengths and limitations of each. Sources deemed reliableshouldbeusedas a resourcetofindfurtherinformationaboutyoursubject.Thisindividualresearch will then be shared within your teams in order to help frame the scope of the opportunity project. Deliverables A 2–4 pagedocument in which you answer the five questions given below for each of the six listed resource categories. Individual/Team project This project will be submitted as an individual research assignment. The results will then be reviewed with your team in order to help you frame your opportunity project. Guidelines for the assignment or tasks Find one information resource that is relevant to your premisethat comes from each of the following categories: • Wikipedia • A major newspaper: (e.g. New York Times, Chicago Tribune, Philadelphia Inquirer, The Star Ledger, Washington Post, Boston Globe, Los Angeles Times) • A web article written by an individual (not an institution) (e.g. a blog post vs. an editorial on a newspaper webpage) • An advocacy organization (e.g. the Sierra Club) or industry site (e.g. the API) • Google Scholar • A PhilaU library database. Click on the link to see databases listed by subject: http://libguides.philau.edu/databasesbysubject (Hint, to find an appropriate database, start here: http://libguides.philau.edu/start) Report each citation in MLA format.
