Business Ethics: Merck & Blindness Case
Paper details:
Please refer to attached instructions and course materials. Support your assignment with 8 academic resources
In 1978, Merck, one of the largest pharmaceutical companies in the world, undertook major research to develop new drugs. This occurred as two of its blockbuster drugs were about to go off patent. One of the drugs they developed was capable of curing a rare disease that resulted in blindness. The drug that they found, ivermectin, showed promise in curing the rare disease; however, the cost of testing and marketing the drug would be very high, resources were limited and the people who needed the drug were in poor parts of the world.
Required Materials
• Trevino, L. K., & Nelson, K. A. (2014). Managing business ethics: Straight talk about how to do it right(6th ed.). Hoboken, NJ: John Wiley & Sons, Inc.Chapters 9-11
• Case study Merck & Blindness Case, pp 345-346 in textbook.
• wrwriteonline. (n.d.). Case study report. Retrieved from http://writeonline.ca/casestudy.php?content=section1
Instructions
Review the process of analyzing a case study in Answering a Case Study, retrieved from http://writeonline.ca/casestudy.php?content=section1
Then review the case study on pages 345-346 of the text. You will apply your analysis from the article on it.
1. Determine the issues raised in the readings, and in your personal observation and study, that you will focus on in your case study analysis.
2. Read the case study carefully, and gather from it information you will need for your analysis.
3. Submit a 7page paper, (excluding title page and reference page), in APA format, analyzing the case study.
4. Decide what course of action should have been taken. Describe your reasoning that led to your position and conclusion.
Evaluation
Individual Assignment 1: Pinto Fire Case will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.
ACTIVITY/COMPETENCIES DEMONSTRATED % of Final Grade
1. Content (60%)
a. Identified the elements of the case study. /10
b. Identify the methods of research used in the case study. /10
c. Evaluate the ethical elements of the case study methods in this case. /15
d. Support the paper with appropriate sources, including at least two academic sources (books or juried articles such as those found in the YU library) /15
e. Make an argument for the course of action that Ford should take. /10
2. Communication (25%)
a. Uses language clearly and effectively /10
b. Information organized intelligently and holistically (i.e. not simply answers to questions) /10
c. Proper introduction and conclusion to paper /5
3 Attention to Detail (15%)
a. APA Formatting (title, headings & references) /10
b. Spelling and grammar /5
Total /100
