The case study for the reading ‘Can a strong culture be too strong?’
- Assessment 3: Case Study
Due: Monday of Week 12 Weight: 20%
Length: 5 pages
In Tutorial Week 8 you will be presented with a case study that is also in your reading list. Your report should be firmly based on the course material although you can supplement with extra course relevant extra material if you wish.
Your report needs toshow evidence of understanding of concepts across the whole course, i.e. not just one or two units. You also need to show your ability to integrate concepts, i.e. use more than one concept to analyse an issue or develop a strategy, and consider the links between the concepts.Your report should cover the following:
1.The issue (about 10% of the page count)
• The scope of your project and how you decided on it.
- Justification that the issue chosen is important for the organisation.
2.Identifying the problem (about 30% of the page count)
• A clear statement of the problem.
• A proposed solution which addresses the issue and problem statement.
3.Your implementation of the plan(about 40% of the page count)
• Clear action steps for implementing the strategy.
• How you will ensure the action steps are implemented
• Identification of obstacles to your implementation plan and how these might be overcome.
In this section you should also provide a balance between reporting on the practices/processes/structure, i.e. the content of the change(s), and the means of implementing them, i.e. the processes of achieving the change(s).
4.Evaluation of the plan(we suggest this section contains 20% of the page count)
- What you expect the project to achieve, i.e. the intended outcomes of your change intervention. (This should be clearly related to the issue and problem statement identified earlier.)
- Processes and/or measures to evaluate the success of the plan.
- Processes for adjusting the strategy and implementation as the change initiative develops.
You should use concepts firmly based from across the whole course in making your diagnoses and developing your action steps, for example motivation, culture and leadership. You are not expected to use concepts from every unit. Only include them if they add value to your analyses and your project plan. However, using only the concepts, theories and frameworks from the early units of the course will limit your analysis. You need not bring in arguments from outside of the course (such as detailed financial analysis).
