Requirement:
Prepare a maximum 3 page (double spaced 12 pt. font) written analysis of the case:
Page 1: SWOT Analysis (table format) and describe the company’s segmentation, targeting, and positioning
Page 2: Analyze the case, guided by the case-specific question(s)
Page 3: Make specific recommendations.
Question:
Stack Brewing
- What is unique about Stack Brewing?
- Should Stack expand production?Explain your answer to this question … and
- Show me calculations to support your argument.
A couple of comments:
1) For analysis the STP part, the segmentation is not only about the market segment but also should include the benefit for these segmentation. The targeting means what segment/group of customers are you targeting, and what are their characteristics?
For positioning part, you should use product, place, promotion, and price to analysis.
2). The SWOT and STP need to focus on the company, not the idea they are considering.
3) Remember that businesses can target a small group of consumers – it is not necessary for them to be appealing to everyone.
4) Also remember that businesses can target occasions … the same individuals may have different preferences at different times.
You may also include a fourth page with images, tables, and/or calculations to illustrate your analysis.
For individual assignments, you may not work with anyone else or get input from anyone else or any outside source on these assignments. Besides the case itself the only materials you may use are those available on the company’s website or your own investigation of the company. If you use outside materials I strongly discourage direct quoting. If you directly quote (e.g. from the company’s website) then you must identify it as a direct quote by putting it in quotation marks and identifying the source. Otherwise, it should be your ideas based on the information you have found.
