Parente, Donald. (2015). Advertising Campaign Strategy
The textbook is Parente, Donald. (2015). Advertising Campaign Strategy: A Guide to Marketing Communication Plans (5th Ed.). Mason, OH: South-Western.
Paper Instruction:
Write a reflection related to Chapter 6.
The textbook is Parente, Donald. (2015). Advertising Campaign Strategy: A Guide to Marketing Communication Plans (5th Ed.). Mason, OH: South-Western.
Paper Instruction:
Write a reflection related to Chapter 6.
Required Content
These are your own ideas about how the information relates to your campaign. You must also pull content from previous courses into your reflections. You will be expected to include three specific examples (note a specific course and/or assignment) for each posting from previous courses. And you might need to use some specific examples that how other companies do when they meet the same situation.
3/4 of a page, single-spaced in 12 pt font (Times New Roman or Helvetica).
2. Bonds for a Cause
Please read the following article for some creative bond financing for a great social cause: http://www.reuters.com/article/idUSL0766620920061107.
Pleas answer the following questions in depth and thoroughly. This must be at least 100-150 words.
- How are the funds going to be used?
- Who can buy these bonds and how?
- Who will repay the bonds?
