Air Transport Economics
- Define Airline business models; Low Cost Carriers, Full Service Carriers, and Hybrid. Give examples of each model and give reasons for this rapid change in airline business models. (Include Deregulation).
- Evaluate the 2 business models; Low Cost Carrier and Full Service Carriers include their similarities and differences.
- Products/ Services offered
- Marketing / Distribution
- Cost Structure
- Revenue / Pricing
(4 points from each business model)
- Outline your views in long haul low cost products; For example Low cost carriers are going to start long flights and fly Dubai mentioned they will start flying to “Helsinki” in October which is a duration for 6 hours.
NOTE: When providing examples for airlines use these.
Full service carriers: Singapore, Air New Zealand, Qatar
Low Cost Carrier: Ryan Air, Fly Dubai, Air Arabia
