International Business – Country/Culture Report
You will perform a market study and a culture report and write up your findings. You will need to use excellent resources to find accurate and up-to date information for your assignment.
You will turn in a written report which includes all the questions and answers from the Market Study portion of this project, a write up of the culture portion of your research and pictures documenting the food portion of the assignment. Remember a cover page and reference page in APA format.
Your Country/Culture Report will be a supplement to accompany what you are learning through the course. You will select and research a country of your choice. Choose one that is particularly interesting to you. You should consider completing the picture on the country from the person you interviewed for the interview assignment. You can get the perspective of someone from there but then see if the data supports their viewpoint. The choice is yours.
Report:
Instructions for Market Study portion of Country/Culture Report
You will access the information to complete this assignment by performing diligent research and answering the following questions thoroughly and completely. Remember to provide a source for each fact as it is cited and include a reference page including all your resources. Topics examined include the target nation’s people, government, physical infrastructure, economy, and technological infrastructure. Please include the year of the data (if available).
Objective: This first portion of your Country/Culture Report requires you to develop a Market Study for your chosen country. This market intelligence is designed to help you gather baseline data on your country as if you were doing research for a company needing information in order to assess the potential for competing within that foreign market.
Requirements: Answer the following questions thoroughly and completely as they relate to your chosen country by typing the question and the answer and filling in the blanks with information from your research. Where it says (your country), please replace this statement with the actual name of your country. If you find other terms in parentheses, please replace the words in parentheses with the requested information, as appropriate.
Underline your answers and provide the source for each fact after your answer and on your reference page.
Basic Information:
- The official national name of (your country) is ______
- A citizen of (your country) is properly referred to as a (an) _____.
- Products of materials from (your country) are referred to as _____ in origin.
Demographics:
- The population of (your country) was _____ in (provide the year of the information______).
- The population of (your country) is growing at a rate of _____ (year)
- The median age of the population of (your country) is _____.
- The age structure of (your country) is as follows:
0-14 years: _____% 15-64 years: _____% 65 years and over _____%
- The urban/rural composition of the population of (your country) is _____ urban/_____rural.
- The population, in percent, that each ethnic group comprises in (your country) is: ______ (year)
- The major languages spoken in (your country) are _______________
- _____ is the official language in (your country).
- The major religions of the country are: _______________.
- The life expectancy for residents of (your country) is _________ (year).
- The fertility rate for women in (your country) is ______________ (year).
- The infant mortality rate of (your country) is _____________
- _________ (year) percent of the population in (your country) lives below the poverty line. Note: This number is sometimes difficult to obtain, depending on your country. Make sure you are diligent in trying to find the poverty rate – check multiple sources as it is important in understanding the opportunities for business in your region.
- The educational attainment and literacy of adults (age 25 and older) are as follows: _________
- The total number of adults living with HIV/AIDS in (your country) is _________.
- ____% (year) of the adult population of (your country) is living with HIV/AIDS.
Government
- (your country) gained its independence from _____________.
- (your country) gained its independence on the date _______.
- The type of government in (your country) is a _________.
- The current head of state of (your country) is _____ (date).
- The official currency of (your country) is the _____.
Geography
- The geographic coordinates (latitude and longitude) of (your country) are _____ and _____.
- The surface are of (your country) is _____ sq. km.
- The population density (the number of people per square mile) of (your country) is _____.
- (your country) shares borders with: _____
- (your country) has _____ km of coastline.
- The largest cities in (your country), by population are: __________.
- The climate of (your country) is: ___________
- ____% of the land in (your country) is arable.
Economics:
- The Gross Domestic Product (GDP) of (your country) is ________________ (year).
- The Gross Domestic Product (GDP) of (your country) is growing at an annual rate of _____% (year).
- The GDP per capita of (your country) is __________________ (year).
- The GDP of (your country) is drawn proportionately from: ______
- The size of the available labor force in (your country) is _____ (year).
- The labor force in (your country) works proportionately in:
- The inflation rate for consumer prices in (your country) is ____% (year).
- The unemployment rate in (your country) is ____% (year).
- The major trading partners of (your country) are: _______.
- The total value of exports from (your country) is ___________ (year) and the total value of imports into (your country) is ________ (year).
- As a percentage, exports and imports are ____% and _____%, respectively, of the GDP of (your country).
- The major exports of (your country) are: _____
- The major imports of (your country) are: _____.
- The primary natural resources of (your country) are: _____.
- The major industries of (your country) are:
- The major primary products made in (your country) are: _____.
- The external debt of (your country) is _____.
- (your country) received _____ (year) in economic aid.
Physical Infrastructure:
- There are a total of _____ km of roads and highways in (your country). Of these roadways, _____km (including ____km of expressways) are paved and _____km (year) are unpaved.
- There are a total of _____ km (year) of railways in (your country). _____ km of these are electrified.
- There are a total of _____ airports in (your country), with _____ having paved runways and _____ (year) having unpaved runways.
- There are _____ km (year) of navigable waterways in (your country).
- The port cities of (your country) are _____.
Communications Infrastructure:
- There are _____ daily newspapers in (your country), with a circulation of _____ (year).
- For every 1,000 people in (your country), there are _____ radios and _____ (year) televisions.
- There are _____ AM radio stations and _____ (year) FM radio stations in (your country).
- There are _____ (year) broadcast television stations in (your country).
- For every 1,000 people in (your country), there are _____ telephone mainlines and _____ (year) mobile phones.
- For every 1,000 people in (your country), there are _____ (year) computers.
- There are an estimated _____ (year) internet users in (your country).
- There are _____ (year) ISP’s, or Internet Service Providers in (your country).
- (_____) is the two-letter Internet country code for (your country).
- The URL of the e-government site for (your country) is ________.
- The embassy for (your country) in the United States can be contacted at: _______
- The American embassy in (your country) can be contacted at: _____.
Your sources may include, but are not limited to:
Altapedia, CIA Factbook, World Bank, ICT Info Please, Country Websites, US Embassy sites in each country, Global Road Warrior Sources listed under library resources for International Business on the Tarleton website
Instructions for Culture portion of Country/Culture Report
Customs, Culture, Holidays, Food
As another important look at the nation you have chosen to research, you will thoroughly explore your country’s unique customs (including appropriate business etiquette), cultures, holiday traditions, eating habits and food and present your findings in your report. Have fun with this and use multiple sources to explore this important information to doing business internationally. Global Road Warrior is a great source for this. Your write up on this section should be a minimum of 2 single-spaced pages, 12 sized font and 1” margins not including any pictures. There is a lot to discuss!
Note: In addition to all your other sources, use your text as a resource. Using your text may be helpful as you complete this project. Also, be sure to follow the guidelines as given to receive a quality grade on this project. You must follow all requirements for submitting written work as detailed in your syllabus