Features of the Royal Dutch Shell Group’s

1) Identify and assess the main features of the Royal Dutch Shell Group’s approach to strategic management in 2000. Use your findings to critically evaluate the view that the group is “a prisoner of its own illustrious history” (Case p, 22), as risk of losing its leading position in the global petroleum industry. In your view, writing as if you were an analyst using the module theory to assess the situation in 2000, how could the group improve its strategy?
3) Using module theory and evidence about the Royal Dutch Shell Group in the late 1990s, judge the advantages and disadvantages of the following factors in helping managers to sense, communicate and respond to the need for change within complex multinational enterprises.
4) “The royal Dutch Shell Group ———– is the world’s biggest and oldest joint venture” (Case p. 122). What can be learnt from this case about the effectiveness of different strategies for managing the paradox of competition and cooperation within international joint venture?