Access the Bad Ad website: http://www.sigmatech.com/BadAd/.
Click on the “Continue To Activity” button in the upper, right-hand corner of the webpage.
You probably will have to allow pop-ups for this step to move forward.
Start the educational activity.
Read, listen, and complete the 61-slide presentation.
Reflect and write on the following questions, among others:
o What did you find most intriguing about the FDA Timeline on the content and sales of drugs? Why?
o Did you learn anything new about drug promotion? What?
o What did you learn regarding the Science of Influence? How important is this knowledge as part of the communications process?
o Would you submit a complaint about a potential drug promotion issue? Why or why not?
o What other question(s) may be pertinent to your reflection?
