analysis of how it uses cultural myths and/or stereotypes to articulate Canadian identity.

Assignment for Second Term Word length: 1,400-1,500 words Due date: July 5, 2016 Students will be permitted a great deal of selection for this assignment. First Option Students can choose to examine one of the commercials listed below and write an analysis of how it uses cultural myths and/or stereotypes to articulate Canadian identity. You must incorporate at least 4 of the research sources listed below into your essay. These sources can be located by using the Brock library. Choice #1: Molson Canadian “Made From Canada” Commercial: Molson Canadian, “Made From Canada” Feb 2010 https://www.youtube.com/watch?v=X_yW4-cgG4g Research Sources: Daniel Francis, National Dreams, Vancouver: Arsenal Pulp Press, 1997. Steven Jackson, “Globalization, corporate nationalism and masculinity in Canada: sport, Molson beer advertising and consumer citizenship,” Sport in Society, August 2014, Volume17, Issue7, p.901-16. Greg Lowan, “Adrift in our National Consciousness: Meditations on Canadian Ecological Identity,” Journal of Outdoor Education, v23, n4, Summer 2011, p.25-29. Gregory Millard, Sarah Riegel and John Wright, “Here’s where we get Canadian: English-Canadian nationalism and popular culture,” American Review of Canadian Studies. Spring, 2002, Vol. 32 Issue 1, p11-37. Steven Mock, “’Whose Game They’re Playing’: Nation and Emotion in Canadian TV Advertising during the 2010 Winter Olympics,” Studies In Ethnicity & Nationalism. Apr2012, Vol. 12 Issue 1, p206-226. Robert Seiler, “Selling patriotism / selling beer: the case of the ‘I am Canadian!’ Commercial,” American Review of Canadian Studies. Spring, 2002, Vol. 32 Issue 1, p45-69. Ira Wagman, “Wheat, barley, hops, citizenship: Molson’s ‘I am [Canadian]’ campaign and the defense of Canadian national identity through advertising,” Velvet Light Trap. Fall, 2002, p77-90. Choice #2: Tim Hortons “Good Ol’ Hockey Game” Commercial: Tim Horton’s “Good Ol’ Hockey Game” January 2014 https://www.youtube.com/watch?v=yXE_p_1Squg Research Sources: Kristi Allain, “Kid Crosby or Golden Boy: Sidney Crosby, Canadian national identity, and the policing of hockey masculinity,” International Review for the Sociology of Sport, Vol. 46 Issue 1. Kristi Allain, “Real Fast and Tough”: The Construction of Canadian Hockey Masculinity,” Sociology of Sport Journal, Dec 2008, Vol. 25 Issue 4, p462-481. Patricia Cormack, “True Stories of Canada: Tim Hortons and the Branding of National Identity,” Cultural Sociology, November 2008, 2(3), 369-84. Tanja Cvetković, Saša. Bubanj, “Hockey, Politics and National Identity in Canada,” TEME: Casopis za Društvene Nauke. Apr-June 2013, Vol. 37 Issue 2, p881-886. 6p. Daniel Francis, National Dreams, Vancouver: Arsenal Pulp Press, 1997. Gregory Millard, Sarah Riegel and John Wright, “Here’s where we get Canadian: English-Canadian nationalism and popular culture,” American Review of Canadian Studies. Spring, 2002, Vol. 32 Issue 1, p11-37. Second Option If you do not want to write an essay on one of the above commercials, you have the option to pursue a topic of your choice that is related to Canadian studies. Your essay must have a thesis and must use at least 4 peer-reviewed sources. Newspaper articles, websites and encyclopedia articles cannot be used. If students are to pursue this option, they must have a research question and their sources approved by their TA by June 20. This essay must also be 1,400 – 1,500 words in length. Students can use MLA, APA or Chicago style when citing their information. Remember to cite sources when you take direct quotations or paraphrase.