Case 2 Due March 24, in dropbox by 11:55 pm (15%)
Objective: To analyze a Marketing Management case. The case will come from Harvard Business Publishing. You are to act as a Marketing consultant and give advice to the company and/or person that has to make an important decision. Use marketing terminology and what we have learnt to date in the course. This will enhance your grade.
Instructions: You need to create a Harvard Business Publishing student account in order to access the case. A print function will be available. The cases need to be purchased from Harvard. A link will appear in Moodle as to where you can download the case and register at the same time if you haven’t already for other courses.
Please use the following Headings
Identify the Marketing Decision 5 marks
Issues contributing/complicating Marketing Decision (secondary data) 15 marks
Alternatives (3) plus pros and cons of each (secondary data) 15 marks
Recommendations (secondary data) 15 marks
Professionalism and References (up to 15 marks deducted) -15 marks
Case analysis requires effort to have synergies, good concise writing skills and sourcing. This will prepare you for writing a good marketing plan. Remember you are acting as a Marketing consultant and are trying to give advice to the company and/or decision maker not repeating information they already know.
Submission: Your submission should be no longer than 4 pages of analysis and no smaller than 11 font, double spaced. If you go over this page amount, you will be deducted. You can include up to 3 appendices of your analysis. You are to use APA referencing style. You should include:
1. Title Page
2. Content
3. Appendices (Crunching of Quantitative or Qualitative Information)
4. References
5. Page Numbers (always)
