you have just been hired as the director of marketing for the new natural pet-food line at SNHU Pet Supply Store. You learned that prior to your
employment, SNHU Pet Supply Store surveyed its customers across the United States in order to understand who they are (demographics), what natural pet
food they purchase, how much they spend per month on natural pet food, and the reasons why they selected that specific brand of natural pet food.
Question 1: Pivot Table (Demographics): On the tabs entitled “Question 1” A through D, create a pivot table for the following:
A. How many males and females submitted the survey (# and %)?
B. What was the age breakdown for female respondents?
C. What was the number of female respondents between the ages of 45 and 54 who earned between $50,000 and $74,999?
D. What was the number of male respondents between the ages of 35 and 44 who purchased Blue Buffalo?
2. Question 2: Pivot Table (Satisfaction Based on Gender/Age/Location): On the tab entitled “Question 2,” create a pivot table that shows the
gender/age/location of those customers who are “Somewhat Dissatisfied” and “Strongly Dissatisfied” with their current pet food. How might this impact
your promotional strategy aimed at motivating pet owners to switch to your pet food brand?
3. Question 3: Consumer Motivation: On the tab entitled “Question 3,” based on the pet owner’s level of satisfaction with their current pet food, does it
appear likely that the recommendation/prescription from their veterinarian will motivate them to spend more money on a new/different pet food? If so,
how might this impact your promotional efforts?
