Assessment 1 Information Subject Code: HAT 202 Subject Name: The Hospitality and Tourism Market Assessment Title: Assessment 1 : Newspaper article “The Business of Tourism and Hospitality” Weighting: 20% – 800 words. Total Marks: Submission 20 Due Date: Week 5 . Assessment Description. You are to write a news article for your chosen media outlet. For example, this could be an online travel blog, a major metropolitan daily such as the Courier Mail, the Sydney Morning Herald or the Age, a Travel Magazine or a lifestyle magazine. The article topic is the “Operating in the Great Barrier Reef” Your article should include the following topic areas outlined in the assessment details. The assessment addresses LOs 1, 3 and 4 and aims to assist you in understanding the factors that influence business and customers in hospitality and tourism markets.
Assessment Details • Include an introductory summary of the overview of the Whitsundays and the Great Barrier reef, the chosen business segment your article will focus, and the media choice. • Choose either a business segment from the hospitality sector or the tourism sector and focus your article on that sector only • Discuss the importance of the chosen business segment to the local community through jobs, economic development and tourism and the customer segments the business segment services. You need to stay focussed throughout the article to your location, business and the customer segments. • Include discussion in your article on the environmental factors including social, political, ecological, international, legal and technological impacting the segment locally and discuss the factors currently influencing the success of business and the ability to meet the needs of your customers. • Discuss how business is reacting to these factors and meeting the needs of the changing landscape and consumers through innovation and adaptation. • Conclude the article with considerations needed for the future sustainability of business and any changes required to ensure operation in the future • You need to be focussed in your article and be clear on the facts you are using. Ensure you attach a reference list to your article. You MUST use reference material to support your article.
2
Assessment Rubrics
Criteria NN (Fail) 0%-49%
P (Pass) 50%-64%
CR (Credit) 65%-74%
DN (Distinction) 75%-84%
HD (High Distinction) 85%-100%
Sector Overview o Does not state aims or scope
o Brief outline of aims or scope
o Solid outline of aims and scope
o Sufficiently detailed statement of aims and scope
o Comprehensive statement of aims and scope.
Research and Analytical Skills
o Analysis lacks depth, and interpretation lacking or irrelevant. o Analysis does not identify, define or apply relevant theories and concepts. o Research is either absent or lacks focus due to unsuitable choice of sources.
o Analyses business specific information to a limited degree. o Analysis identifies, defines and applies limited relevant theories and concepts. Research effort limited however evident; both in-text referencing and reference list employed.
o Analyses business specific information to a good working knowledge. o Good working knowledge of relevant theories and concepts. o Research is focused, drawn from an appropriate range of scholarly sources, however could be more extensive in nature.
o Analyses and interprets business specific information to a high level of understanding. o Analysis convincingly identifies, defines and applies relevant theories and concepts. o High degree of research effort evident; quality selection and range of scholarly sources employed. o
o Critically analyses and interprets business specific information to an excellent level of understanding. o Analysis clearly identifies, defines and applies relevant theories and concepts. o Extensive research is evident; quality selection and range of scholarly sources employed.
Argument conclusion and justification
o Does not draw together the key findings of the analysis. o No real conclusion apparent.
o Draws together the findings of the analysis in an acceptable manner. Acceptable conclusions with limited recommendations.
o Draws together the key findings of the analysis in a wellwritten manner. o Good conclusions with several reasonable recommendations.
o Draws together the key findings of the analysis comprehensively. o Very good conclusions with a number of credible recommendations. o
o Draws together the key findings of the analysis comprehensively and convincingly. o Excellent evaluations with succinct & highly developed recommendations.
Structure and Presentation
o Writing mostly disjointed, demonstrating little or no structure. o Spelling and/or grammar impact on flow and readability. o No evidence of critical thinking. o Format chosen lacks structure and cohesion. o In-text referencing and/or referencing list missing and/or incorrect.
o Writing is understandable but infrequently cohesive. o Grammar and spelling contain some errors. o Critical thinking shows limitations. o Format chosen is good enough but requires improvement. o In-text referencing and reference list are acceptable but errors are obvious throughout.
o Writing is easily readable but not always cohesive. o Grammar and spelling are very good. o Ideas/themes developed, but connections not always obvious. o Flow and readability have opportunity for improvement. o Format chosen is mostly appropriate. o In-text referencing and reference list are very good but there are some errors.
o Writing is cohesive and of high academic and professional standard. o Grammar and spelling are of excellent quality throughout the report. o Logical and rational flow between discussion points and sections. o Formatting is well presented with only minor errors. o In-text referencing and reference list are mostly correct.
o Writing is consistently cohesive and of excellent academic and professional standard. o Grammar and spelling are flawless (or close enough) throughout the report. o Seamless flow between discussion points and sections. o Report is professionally presented to required formatting standards. o In-text referencing and reference list are correct.
Comments:
Assignment Mark/Grade:
3
